Work
Reviews, carousels, reels, a small product, and the systems I built to make them. Nobody paid for most of it yet, so every piece carries a label.
Self-initiated projectSpeculative case studyPersonal experimentIf a client paid for it, it will say that instead.
Speculative case studies
An agency site · one click apart
↳ clients. Pick one.
An AI marketing agency’s ad turned up in my feed. Their homepage and their team page disagreed on how many clients they had, how much they’d made for them, and how long they’d been around. I rewrote the hero and listed five fixes that would take an afternoon.
See what I’d change →A series
Every ad makes a promise. I check the receipts.
Ads land in my feed promising to fix businesses. I read the whole website, check the claims, and write up what's real, what's hype, and what I'd never do myself. The full reviews live here. Instagram gets the short version.
An agency promised to put brands at the top of Reddit, and into the answers ChatGPT and Perplexity give, using over a thousand aged accounts dressed up as ordinary people. Their About page promises no fake accounts. Both can't be true.
A tutorial on selling AI-written ebooks with Facebook ads. His own numbers: ₹3,600 spent on ads, three sales at ₹599. Then he made up a weight-loss story for the ad, and said so on camera.
Whatever they promise.
ITEMS: 8GROWS WITH EVERY REVIEW
A beginner's guide to leaving YouTube and YouTube Music on Android without losing your playlists or your patience. I tested the alternatives, wrote it for people who don't care about tech, designed it, and put a price on it.
A 12-slide carousel and a Substack essay about hobbies that stay hobbies. Hand-drawn halftone illustrations on grainy paper, no AI images. It became the house style for my carousels.
Ninety seconds on what I do, made to find writing and communication work without sounding like a sales pitch. Cream paper, serif type, torn edges.
Paper cut-out animation drawn in code at 12 frames a second, exported at 24. I built it once, so every new reel is just new scenes and words. Several of my reels run on it.
Want to talk about something you saw here? For now, the best way is a DM on @absolutamit.work on Instagram.