Work → Case studies → The Super 30
An agency ad on Instagram, promising AI-powered growth. I tapped the link in their bio and read the site the way a business owner shopping for an agency would. Slowly, and a little suspicious.
The numbers argue with each other. One click apart.
An agency’s numbers are its proof. If they change from page to page, a careful buyer starts wondering which one is real, and then whether any of them are.
| Claim | Homepage | Team page |
|---|---|---|
| Clients | 50+ | 300+ businesses |
| Revenue generated | $2M+ | ₹50 Cr+ (about three times as much) |
| Experience | 20 years (in the FAQ) | 10 years (in the timeline) |
| The team | 30+ experts with “10+ years of combined experience”. That works out to about four months each. | |
Checked on both pages, 7 Oct 2026. The team page also lists 50+ clients a few lines below its 300+.
Real names up top: Magicbricks, Mamaearth, upGrad, Tata 1mg. Further down, three testimonials: Sarah Chen, CEO.
CEO of what? The proof is on the page. Nothing connects it.
“Get a Free Strategy Call” and “Get My Free Brand Audit” both open the SEO service page. A booking page exists. Only the menu leads to it.
An earlier build of the site is indexed, headline included: Successful Digital Markeitng Results.
For an SEO agency, that’s the one typo you don’t want in search.
The hero first, because it’s the first thing the ad’s traffic sees. Theirs opens by describing other people’s problems in general. Mine says the problem once and says who’s solving it.
The AI Digital Marketing Agency
There are many brands out there that have trouble with traffic that doesn’t convert. We are a performance driven digital marketing company that provides AI driven strategies to bring in qualified customers and accelerate revenue growth with insights.
the problem arrives last, and second-hand Get a Free Strategy Call opens the SEO page, not the booking pageTrusted by 50+ leading companies · $2M+ revenue generated · 4.8/5 client rating
50 here, 300 one click awayTraffic that doesn’t turn into customers is the most expensive kind.
We work on what happens between the click and the sale: search, ads, and the page people land on. Thirty people in Bangalore, using AI where it saves time and judgement where it doesn’t.
Book a free strategy callMagicbricks · Jain University · Atria Institute · upGrad
[one verified client count] clients since [year]
Pick the figures a client could check, and use the same ones on every page. Fifty real clients is a good number. Say fifty.Was: 50+, 300+ and 50+ again, on two pages
Swap three anonymous quotes for one real line from a client whose logo is already on the page. Their own portfolio says they tripled Atria Institute’s organic traffic. Put that under the Atria logo, with a name and a role.Was: Sarah Chen, CEO. Rahul Sharma, Founder. Priya Patel, CMO.
Every “free call” and “free audit” button points to the booking page.Was: both open the SEO service page
“What does it cost?” gets a starting price and one line on what moves it up. They’ve written four blog posts on pricing this year. The homepage answer still has no number.Was: three sentences, no number
Delete the earlier build or mark it noindex. Five minutes.Was: indexed, typo and all
None of this needs a rebrand. It’s an afternoon of making the site agree with itself. The ad is already paying for the traffic.